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Our news section will be dedicated to news, education and telling stories about Lantana and our clients success stories. Lantana is about the people we service and the people that bring the service to you, we believe "People Buy From People."
February 28, 2005
Solutions Partner Specializes In Communications Solutions


Lantana Communications of Arlington, Texas has a company philosophy that says, ”People Buy From People.”

This is more than just a slogan, however, it is how Lantana does its job. It starts with keeping their people — including consultants, technicians, project managers and other staff members — up to speed on the latest technology. “We get people who can talk to customers regarding their issues,” says Gary Crapson, director of business development for Lantana.

Since its founding in 1990, Lantana has specialized in business communications. With the convergence of voice and data in the last few years, Lantana has brought its vast experience in the traditional telephone service segment into the growing arena of enterprise networks and VoIP (voice over Internet protocol) technology.

Today, Lantana has successfully helped small, medium and large businesses roll out new voice and data communication systems and is experiencing a growth rate of 15-20% per year.

With 65 employees, Lantana serves customers across the country through six offices in Texas, as well as locations in Albuquerque, New Mexico and Denver, Colorado.

Lantana has aligned itself with some of the best names in the business and is an Avaya Platinum Business Partner. The company has also been a Liebert Solutions Partner for the last year.

“The thing that differentiates Lantana is looking at not just, say, the UPS — but the overall reliability required in today’s environment,” said Crapson. “With the introduction of PoE (power over Ethernet) you are creating temperature and humidity levels in the IDF and MDF that were not there before. And this affects the operation of the entire network.”

“Because we are a telecom partner going into a data-driven world that is now putting voice over a network infrastructure, we are able to leverage our past experience in these new applications,” he added. “What we learned in the service provider area is now being used in the enterprise business and VOIP.”

Lantana recognizes the special protection needs now facing networks that are operating VoIP systems. This is why working with Liebert has worked out so well.

Crapson met Alan Minikes of local Liebert Representative Tech-Plan, Plano, Texas, at a partner event. Liking what he saw in Liebert’s product solutions, Lantana became a Liebert solutions partner. “Across the board, Liebert has great people to work with,” said Crapson. “They’re like an extension of our sales force.”

Among Lantana’s most widely used Liebert solutions are Liebert PowerSure PSI and Liebert GXT 6000 UPS systems. As part of its philosophy of providing a total availability solution, Lantana is also looking at utilizing Emerson DC power products and the Liebert Foundation MCR enclosure systems with integral cooling for high efficiency system availability.

“Adding Liebert products to our mix of solutions has enabled us to offer better solutions and has helped to increase our overall margins by allowing us to up-sell customers to the most advanced level of power protection technology,” Crapson said.

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